AE, Integrated Mktg&ECommerce

Account Executive, Integrated Marketing & E-Commerce

Great vacations begin with great employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Florida.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

Position Summary

Responsible for execution of integrated consumer retail campaigns across traditional & online platforms helping to meet yearly revenue & volume goals. In addition, manage e-commerce effotts for RoyalCaribbean.com from a promotional perspective, including merchandising, retargeting and campaign execution.

Career Snapshot

  • Work with Marketing Manager to oversee execution of integrated tactical/retail campaigns directed at consumer target.
  • Approximately 90+ campaigns yearly.
  • Act as the marketing integration specialist among sales, and revenue and other areas of the company to ensure campaigns are strategically positioned in communications.
  • Interact with web, ecommerce, social, brand, and email teams to set communications platform and alignment for campaigns.
  • Ownership of integrated marketing calendar, including strategy, messaging and distribution.
  • Manage and execute retail campaigns from brief to deployment of tactics.
  • Provide insights to inform other marketing areas in planning and deploying of campaigns.
  • Weekly web merchandising analysis report to be generated to identify areas of opportunity and optimization.
  • Work with internal creative studio team or advertising agency responsible for tactical retail calendar executions, and national advertising giving creative direction and feedback on campaigns.
  • Work with the CIU team to build capabilities for tracking effectiveness and ROI of each campaign.
  • Work with the CIU team to build capabilities for tracking effectiveness and ROI of each campaign.
  • Produce PowerPoint presentations of campaigns and work with marketing analytics team for integrated campaign management and analytics.
  • Build a collaborative organization by creating a sense of ownership and empowerment for the marketing units via the integrated campaign process.
  • Work with Legal department to ensure all messaging is in compliance with legal requirements.
  • Conduct monthly competitive research, including industry trends, retail activity and other consumer promotions.
  • Work with consumer insights team on consumer research targeting new promotions and appeal.
Requirements
  • Bachelor's degree in Marketing required and 5-6 year progressive experience in Marketing or related field (ad agency and travel category experience a plus).
  • 1-2 years e-Commerce experience.
  • Understanding of analytics and campaign management.
  • Experienced Excel and PowerPoint user to be able to create executive presentations.
  • Excellent interpersonal communication skills to be able to communicate with all levels of management, agency contacts and travel agent partners.
  • Excellent project management skills to be able to build communication plans and present information that are owned by other business units.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Ability to read through statistical data to form decisions.
  • Ability to solve practical problems and recommend solutions.
  • Working knowledge of personal computers within a windows environment with e-mail, and MS Word with advance Excel and PowerPoint skills, along with related printers and equipment.

Join our team as Account Executive, Integrated Marketing & E-Commerce.  Once you apply, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.